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Chapter title |
Zusammenfassung und Ausblick
|
---|---|
Chapter number | 10 |
Book title |
Cause related Marketing
|
Published by |
Springer Gabler, Wiesbaden, January 2014
|
DOI | 10.1007/978-3-8349-3718-6_10 |
Book ISBNs |
978-3-83-493041-5, 978-3-83-493718-6
|
Authors |
Marcus Stumpf, Iris Teufl, Stumpf, Marcus, Teufl, Iris |