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| Chapter title |
Empirische Untersuchung des Einsatzes von Cause related Marketing
|
|---|---|
| Chapter number | 8 |
| Book title |
Cause related Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2014
|
| DOI | 10.1007/978-3-8349-3718-6_8 |
| Book ISBNs |
978-3-83-493041-5, 978-3-83-493718-6
|
| Authors |
Marcus Stumpf, Iris Teufl, Stumpf, Marcus, Teufl, Iris |