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| Chapter title |
The Hidden Emotional Needs behind Our Decisions
|
|---|---|
| Chapter number | 2 |
| Book title |
Empathetic Marketing
|
| Published by |
Palgrave Macmillan, New York, January 2012
|
| DOI | 10.1007/978-1-137-51200-0_2 |
| Book ISBNs |
978-0-230-34027-5, 978-1-137-51200-0
|
| Authors |
Mark Ingwer |