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Mendeley readers
| Chapter title |
Behavioral Branding
|
|---|---|
| Chapter number | 16 |
| Book title |
Werbe- und Markenforschung
|
| Published by |
Gabler, January 2006
|
| DOI | 10.1007/978-3-8349-9069-3_16 |
| Book ISBNs |
978-3-83-490395-2, 978-3-83-499069-3
|
| Authors |
Franz-Rudolf Esch, Kristina Strödter, Alexander Fischer |
Mendeley readers
The data shown below were compiled from readership statistics for 76 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 2 | 3% |
| Unknown | 74 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 30 | 39% |
| Student > Master | 21 | 28% |
| Lecturer | 2 | 3% |
| Student > Ph. D. Student | 2 | 3% |
| Professor | 1 | 1% |
| Other | 3 | 4% |
| Unknown | 17 | 22% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 28 | 37% |
| Economics, Econometrics and Finance | 10 | 13% |
| Psychology | 8 | 11% |
| Social Sciences | 2 | 3% |
| Computer Science | 2 | 3% |
| Other | 8 | 11% |
| Unknown | 18 | 24% |