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Werbe- und Markenforschung

Overview of attention for book
Attention for Chapter 14: Stand der Integrierten Kommunikation in österreichischen Unternehmen
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Citations

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Chapter title
Stand der Integrierten Kommunikation in österreichischen Unternehmen
Chapter number 14
Book title
Werbe- und Markenforschung
Published by
Gabler, January 2006
DOI 10.1007/978-3-8349-9069-3_14
Book ISBNs
978-3-83-490395-2, 978-3-83-499069-3
Authors

Manfred Bruhn

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 1 100%
Readers by discipline Count As %
Business, Management and Accounting 1 100%