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Chapter title |
The Effect of Choice and Rewards on Customers’ Emotions
|
---|---|
Chapter number | 89 |
Book title |
Creating and Delivering Value in Marketing
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11848-2_89 |
Book ISBNs |
978-3-31-911847-5, 978-3-31-911848-2
|
Authors |
Chia-Chi Chang, Lucette B. Comer, Chang, Chia-Chi, Comer, Lucette B. |