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Chapter title |
Culture Theory in Global Marketing Research: An Assessment from the Literature
|
---|---|
Chapter number | 30 |
Book title |
Creating and Delivering Value in Marketing
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11848-2_30 |
Book ISBNs |
978-3-31-911847-5, 978-3-31-911848-2
|
Authors |
Cheryl Nakata, Yili Huang, Nakata, Cheryl, Huang, Yili |