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Mendeley readers
| Title |
Luxury Fashion Branding
|
|---|---|
| Published by |
Palgrave Macmillan UK, January 2016
|
| DOI | 10.1007/978-0-230-59088-5 |
| ISBNs |
978-1-349-35657-7, 978-0-230-59088-5
|
| Authors |
Okonkwo, Uche |
Mendeley readers
The data shown below were compiled from readership statistics for 412 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 5 | 1% |
| Portugal | 1 | <1% |
| Switzerland | 1 | <1% |
| Brazil | 1 | <1% |
| Unknown | 404 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 118 | 29% |
| Student > Bachelor | 71 | 17% |
| Student > Ph. D. Student | 37 | 9% |
| Student > Postgraduate | 27 | 7% |
| Lecturer | 14 | 3% |
| Other | 42 | 10% |
| Unknown | 103 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 182 | 44% |
| Social Sciences | 31 | 8% |
| Design | 19 | 5% |
| Arts and Humanities | 18 | 4% |
| Economics, Econometrics and Finance | 16 | 4% |
| Other | 36 | 9% |
| Unknown | 110 | 27% |