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Luxury Fashion Branding

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

wikipedia
1 Wikipedia page

Readers on

mendeley
248 Mendeley
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Title
Luxury Fashion Branding
Published by
Palgrave Macmillan UK, January 2016
DOI 10.1007/978-0-230-59088-5
ISBNs
978-1-349-35657-7, 978-0-230-59088-5
Authors

Okonkwo, Uche

Mendeley readers

The data shown below were compiled from readership statistics for 248 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 5 2%
Portugal 1 <1%
Switzerland 1 <1%
Brazil 1 <1%
Unknown 240 97%

Demographic breakdown

Readers by professional status Count As %
Student > Master 85 34%
Student > Bachelor 55 22%
Student > Ph. D. Student 31 13%
Student > Postgraduate 24 10%
Student > Doctoral Student 8 3%
Other 26 10%
Unknown 19 8%
Readers by discipline Count As %
Business, Management and Accounting 141 57%
Social Sciences 24 10%
Design 16 6%
Arts and Humanities 11 4%
Economics, Econometrics and Finance 9 4%
Other 24 10%
Unknown 23 9%