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| Chapter title |
Introduction: hit-or-miss consumer insights
|
|---|---|
| Chapter number | 1 |
| Book title |
Why People (Don’t) BUY
|
| Published by |
Palgrave Macmillan UK
|
| DOI | 10.1057/9781137466693_1 |
| Book ISBNs |
978-1-349-49988-5, 978-1-137-46669-3
|
| Authors |
Chakravarti, Amitav, Thomas, Manoj |