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Why People (Don’t) BUY

Overview of attention for book
Attention for Chapter 10: Why paying people to donate blood does not pay
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Chapter title
Why paying people to donate blood does not pay
Chapter number 10
Book title
Why People (Don’t) BUY
Published by
Palgrave Macmillan UK
DOI 10.1057/9781137466693_10
Book ISBNs
978-1-349-49988-5, 978-1-137-46669-3
Authors

Chakravarti, Amitav, Thomas, Manoj