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| Chapter title |
Introduction: “The Spirit of Emulation”
|
|---|---|
| Chapter number | 1 |
| Book title |
Testimonial Advertising in the American Marketplace
|
| Published by |
Palgrave Macmillan, New York, January 2009
|
| DOI | 10.1057/9780230101715_1 |
| Book ISBNs |
978-1-349-37929-3, 978-0-230-10171-5
|
| Authors |
Marina Moskowitz, Marlis Schweitzer, Moskowitz, Marina, Schweitzer, Marlis |