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Testimonial Advertising in the American Marketplace

Overview of attention for book
Attention for Chapter 6: “The Mad Search for Beauty”: Actresses, Cosmetics, and the Middle-Class Market
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Chapter title
“The Mad Search for Beauty”: Actresses, Cosmetics, and the Middle-Class Market
Chapter number 6
Book title
Testimonial Advertising in the American Marketplace
Published by
Palgrave Macmillan, New York, January 2009
DOI 10.1057/9780230101715_6
Book ISBNs
978-1-349-37929-3, 978-0-230-10171-5
Authors

Marlis Schweitzer, Schweitzer, Marlis