You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Marketing-Mix
|
|---|---|
| Chapter number | 4 |
| Book title |
Marketing
|
| Published by |
Gabler, January 2008
|
| DOI | 10.1007/978-3-8349-9584-1_4 |
| Book ISBNs |
978-3-40-969018-8, 978-3-83-499584-1
|
Mendeley readers
The data shown below were compiled from readership statistics for 557 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 13 | 2% |
| Austria | 2 | <1% |
| Switzerland | 1 | <1% |
| Indonesia | 1 | <1% |
| United States | 1 | <1% |
| Zimbabwe | 1 | <1% |
| Unknown | 538 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 260 | 47% |
| Student > Master | 168 | 30% |
| Unspecified | 28 | 5% |
| Student > Ph. D. Student | 21 | 4% |
| Student > Postgraduate | 20 | 4% |
| Other | 60 | 11% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 292 | 52% |
| Economics, Econometrics and Finance | 122 | 22% |
| Computer Science | 31 | 6% |
| Unspecified | 31 | 6% |
| Social Sciences | 19 | 3% |
| Other | 62 | 11% |