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| Chapter title |
Strategische Marketingplanung
|
|---|---|
| Chapter number | 3 |
| Book title |
Marketing
|
| Published by |
Gabler, January 2008
|
| DOI | 10.1007/978-3-8349-9584-1_3 |
| Book ISBNs |
978-3-40-969018-8, 978-3-83-499584-1
|