You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Innovationsmanagement in B-to-B-Märkten
|
---|---|
Chapter number | 15 |
Book title |
Handbuch Business-to-Business-Marketing
|
Published by |
Springer Gabler, Wiesbaden, January 2015
|
DOI | 10.1007/978-3-8349-4681-2_15 |
Book ISBNs |
978-3-83-494680-5, 978-3-83-494681-2
|
Authors |
Martin Klarmann, Anja Hildebrand |
Mendeley readers
The data shown below were compiled from readership statistics for 70 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 70 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 1% |
Student > Bachelor | 1 | 1% |
Student > Master | 1 | 1% |
Unknown | 67 | 96% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 4% |
Unknown | 67 | 96% |