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Countering Brandjacking in the Digital Age - and Other Hidden Risks to your Brand

Overview of attention for book
Attention for Chapter 3: Brand Risk Management Theory
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Chapter title
Brand Risk Management Theory
Chapter number 3
Book title
Countering Brandjacking in the Digital Age
Published by
Springer, London, January 2013
DOI 10.1007/978-1-4471-5580-5_3
Book ISBNs
978-1-4471-5579-9, 978-1-4471-5580-5
Authors

Christopher Hofman, Simeon Keates

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 1 100%
Readers by discipline Count As %
Unspecified 1 100%