↓ Skip to main content
What is this page? Embed badge

Countering Brandjacking in the Digital Age - and Other Hidden Risks to your Brand

Overview of attention for book
Cover of 'Countering Brandjacking in the Digital Age - and Other Hidden Risks to your Brand'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 An Introduction to Brand Risk
  3. Altmetric Badge
    Chapter 2 An Overview of Branding and its Associated Risks
  4. Altmetric Badge
    Chapter 3 Brand Risk Management Theory
  5. Altmetric Badge
    Chapter 4 Designing a Brand Risk Management Process
  6. Altmetric Badge
    Chapter 5 Brand Risks in Cyberspace
Attention for Chapter 3: Brand Risk Management Theory
Altmetric Badge

Citations

dimensions_citation
6 Dimensions

Readers on

mendeley
1 Mendeley
Summary Dimensions citations
So far, Dimensions has found 6 publications that cite this research output.

6

The most recent citing publications are shown below. View all 6 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.