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Digital Influence

Overview of attention for book
Attention for Chapter 5: Business to Consumer (B2C) Influencer Marketing Landscape
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Citations

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Readers on

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Chapter title
Business to Consumer (B2C) Influencer Marketing Landscape
Chapter number 5
Book title
Digital Influence
Published by
Palgrave Macmillan, Cham, January 2018
DOI 10.1007/978-3-319-78396-3_5
Book ISBNs
978-3-31-978395-6, 978-3-31-978396-3
Authors

Joel Backaler

Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 4 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 3 75%
Student > Master 1 25%
Readers by discipline Count As %
Business, Management and Accounting 2 50%
Economics, Econometrics and Finance 2 50%