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Mendeley readers
Chapter title |
Scent Marketing: Making Olfactory Advertising Pervasive
|
---|---|
Chapter number | 17 |
Book title |
Pervasive Advertising
|
Published in |
Human–Computer Interaction Series, July 2011
|
DOI | 10.1007/978-0-85729-352-7_17 |
Book ISBNs |
978-0-85729-351-0, 978-0-85729-352-7
|
Authors |
Bernadette Emsenhuber |
Editors |
Jörg Müller, Florian Alt, Daniel Michelis |
Mendeley readers
The data shown below were compiled from readership statistics for 26 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 26 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 6 | 23% |
Student > Master | 4 | 15% |
Student > Ph. D. Student | 3 | 12% |
Researcher | 2 | 8% |
Other | 1 | 4% |
Other | 1 | 4% |
Unknown | 9 | 35% |
Readers by discipline | Count | As % |
---|---|---|
Computer Science | 5 | 19% |
Agricultural and Biological Sciences | 2 | 8% |
Business, Management and Accounting | 2 | 8% |
Engineering | 2 | 8% |
Environmental Science | 1 | 4% |
Other | 4 | 15% |
Unknown | 10 | 38% |