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Pervasive Advertising

Overview of attention for book
Attention for Chapter 1: Pervasive Advertising
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Mentioned by

twitter
1 X user

Citations

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26 Dimensions

Readers on

mendeley
183 Mendeley
citeulike
2 CiteULike
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Chapter title
Pervasive Advertising
Chapter number 1
Book title
Pervasive Advertising
Published in
Human–Computer Interaction Series, July 2011
DOI 10.1007/978-0-85729-352-7_1
Book ISBNs
978-0-85729-351-0, 978-0-85729-352-7
Authors

Jörg Müller, Florian Alt, Daniel Michelis

Editors

Jörg Müller, Florian Alt, Daniel Michelis

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 183 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Germany 9 5%
United Kingdom 2 1%
United States 2 1%
Brazil 2 1%
Austria 2 1%
Switzerland 1 <1%
Malaysia 1 <1%
Zimbabwe 1 <1%
Portugal 1 <1%
Other 4 2%
Unknown 158 86%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 45 25%
Student > Master 33 18%
Student > Bachelor 29 16%
Researcher 19 10%
Student > Doctoral Student 13 7%
Other 30 16%
Unknown 14 8%
Readers by discipline Count As %
Computer Science 76 42%
Business, Management and Accounting 31 17%
Social Sciences 14 8%
Arts and Humanities 14 8%
Design 8 4%
Other 24 13%
Unknown 16 9%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 24 November 2020.
All research outputs
#20,412,401
of 25,992,468 outputs
Outputs from Human–Computer Interaction Series
#1
of 1 outputs
Outputs of similar age
#108,373
of 132,007 outputs
Outputs of similar age from Human–Computer Interaction Series
#1
of 1 outputs
Altmetric has tracked 25,992,468 research outputs across all sources so far. This one is in the 21st percentile – i.e., 21% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1 research outputs from this source. They receive a mean Attention Score of 0.8. This one scored the same or higher as 0 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 132,007 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 17th percentile – i.e., 17% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them