Neuro-Advertising

Overview of attention for book

Cover of 'Neuro-Advertising'

Table of Contents

Attention for Chapter 3: Emotion-Index: Wann lösen Emotionen Kaufimpulse aus?

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Citations

dimensions_citation: 5 Dimensions

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So far, Dimensions has found 5 publications that cite this research output.

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Neurofinance im Banking: Einflüsse hormonbasierter Stimuli auf Entscheidungen im Wertpapierhandel

Book chapter (July 2023)

WYSIATI – Theorie und Ergebnisse einer empirischen Studie zu Konsumentenentscheidungen im Zuge der Corona-Pandemie

Book chapter (June 2023)

Practice-Oriented Marketing, Basics – Instruments – Case Studies

Monograph (January 2023)

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