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Dialogmarketing und Kundenbindung mit Connected Cars

Overview of attention for book
Cover of 'Dialogmarketing und Kundenbindung mit Connected Cars'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Vernetzung und neue Kanäle für die Marketingkommunikation
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    Chapter 2 Digitale Dienstleistungen in der Automobilbranche
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    Chapter 3 Connected Cars
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    Chapter 4 Anwendungen und Potenziale von Connected Cars
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    Chapter 5 Adoption von Connected Cars
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    Chapter 6 Potenziale der Connected Cars für das datenbasierte Marketing
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    Chapter 7 Dialogmarketing und Connected Cars
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    Chapter 8 Anwendung des One-to-One Marketings bei Connected Cars
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    Chapter 9 Kundenbindung durch Connected Cars
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    Chapter 10 Connected Cars und Digitalisierung
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    Chapter 11 Big Data Analytics und Connected Cars
Attention for Chapter 11: Big Data Analytics und Connected Cars
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