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Chapter title |
Towards A Revised Theory of Visual Signification
|
---|---|
Chapter number | 15 |
Book title |
Advances in Advertising Research (Vol. VI)
|
Published by |
Springer Gabler, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-658-10558-7_15 |
Book ISBNs |
978-3-65-810557-0, 978-3-65-810558-7
|
Authors |
Lampros Gkiouzepas, Margaret K. Hogg, Gkiouzepas, Lampros, Hogg, Margaret K. |