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Mendeley readers
Chapter title |
Don’t Hate me Because I am Beautiful: Identifying the Relative Influence of Celebrity Attractiveness and Character Traits on Credibility
|
---|---|
Chapter number | 11 |
Book title |
Advances in Advertising Research (Vol. VI)
|
Published by |
Springer Gabler, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-658-10558-7_11 |
Book ISBNs |
978-3-65-810557-0, 978-3-65-810558-7
|
Authors |
Nora J. Rifon, Mengtian Jiang, Sookyong Kim, Rifon, Nora J., Jiang, Mengtian, Kim, Sookyong |
Mendeley readers
The data shown below were compiled from readership statistics for 41 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 41 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 7 | 17% |
Student > Master | 3 | 7% |
Other | 2 | 5% |
Student > Postgraduate | 2 | 5% |
Researcher | 2 | 5% |
Other | 5 | 12% |
Unknown | 20 | 49% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 13 | 32% |
Social Sciences | 3 | 7% |
Economics, Econometrics and Finance | 2 | 5% |
Agricultural and Biological Sciences | 1 | 2% |
Unspecified | 1 | 2% |
Other | 2 | 5% |
Unknown | 19 | 46% |