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| Chapter title |
Tools for Wine Differentiation and Positioning
|
|---|---|
| Chapter number | 7 |
| Book title |
Wine Positioning
|
| Published by |
Springer, Cham, January 2016
|
| DOI | 10.1007/978-3-319-24481-5_7 |
| Book ISBNs |
978-3-31-924479-2, 978-3-31-924481-5
|
| Authors |
Pierre Mora |