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Mendeley readers
| Chapter title |
Understanding Consumer Behavior
|
|---|---|
| Chapter number | 2 |
| Book title |
Wine Positioning
|
| Published by |
Springer, Cham, January 2016
|
| DOI | 10.1007/978-3-319-24481-5_2 |
| Book ISBNs |
978-3-31-924479-2, 978-3-31-924481-5
|
| Authors |
Pierre Mora |
Mendeley readers
The data shown below were compiled from readership statistics for 102 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Indonesia | 1 | <1% |
| United Kingdom | 1 | <1% |
| Germany | 1 | <1% |
| Unknown | 99 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 18 | 18% |
| Student > Ph. D. Student | 13 | 13% |
| Student > Bachelor | 13 | 13% |
| Student > Doctoral Student | 9 | 9% |
| Lecturer | 7 | 7% |
| Other | 19 | 19% |
| Unknown | 23 | 23% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 41 | 40% |
| Economics, Econometrics and Finance | 20 | 20% |
| Social Sciences | 6 | 6% |
| Design | 4 | 4% |
| Agricultural and Biological Sciences | 2 | 2% |
| Other | 5 | 5% |
| Unknown | 24 | 24% |