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Mendeley readers
| Chapter title |
Eine neue Philosophie im Marketing: Helpvertising statt Advertising
|
|---|---|
| Chapter number | 2 |
| Book title |
Helpvertising
|
| Published by |
Springer Gabler, Wiesbaden, January 2015
|
| DOI | 10.1007/978-3-658-07691-7_2 |
| Book ISBNs |
978-3-65-807690-0, 978-3-65-807691-7
|
| Authors |
Jan Steinbach, Michael Krisch, Horst Harguth |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 200% |
| Readers by discipline | Count | As % |
|---|---|---|
| Economics, Econometrics and Finance | 1 | 100% |
| Social Sciences | 1 | 100% |