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| Chapter title |
Erfolge messen und sichtbar machen
|
|---|---|
| Chapter number | 5 |
| Book title |
Helpvertising
|
| Published by |
Springer Gabler, Wiesbaden, January 2015
|
| DOI | 10.1007/978-3-658-07691-7_5 |
| Book ISBNs |
978-3-65-807690-0, 978-3-65-807691-7
|
| Authors |
Jan Steinbach, Michael Krisch, Horst Harguth |