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Management: Entrepreneurial Marketing

Overview of attention for book
Attention for Chapter 4: Die Alternative? Revolutionäre Geschäftsmodelle statt innovativer Produkte
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Chapter title
Die Alternative? Revolutionäre Geschäftsmodelle statt innovativer Produkte
Chapter number 4
Book title
Management: Entrepreneurial Marketing
Published by
Springer Gabler, Wiesbaden, January 2015
DOI 10.1007/978-3-658-08980-1_4
Book ISBNs
978-3-65-808979-5, 978-3-65-808980-1
Authors

Andreas Kuckertz, Kuckertz, Andreas

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 1 50%
Student > Ph. D. Student 1 50%
Readers by discipline Count As %
Unspecified 1 50%
Economics, Econometrics and Finance 1 50%