You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Zusammenfassung und Ausblick: Der neue Horizont des Marketings
|
|---|---|
| Chapter number | 5 |
| Book title |
Narrative Brand Planning
|
| Published by |
Springer Gabler, Berlin, Heidelberg, January 2013
|
| DOI | 10.1007/978-3-642-32920-3_5 |
| Book ISBNs |
978-3-64-232919-7, 978-3-64-232920-3
|
| Authors |
Frank Otto Dietrich, Ralf Schmidt-Bleeker |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 1 | 100% |