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X Demographics
Mendeley readers
Title |
Narrative Brand Planning
|
---|---|
Published by |
Gabler Verlag, January 2013
|
DOI | 10.1007/978-3-642-32920-3 |
ISBNs |
978-3-64-232919-7, 978-3-64-232920-3
|
Authors |
Dietrich, Frank Otto, Schmidt-Bleeker, Ralf, Frank Otto Dietrich, Ralf Schmidt-Bleeker |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
Germany | 2 | 67% |
Colombia | 1 | 33% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 3 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 19 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Germany | 1 | 5% |
Unknown | 18 | 95% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 9 | 47% |
Student > Master | 6 | 32% |
Other | 1 | 5% |
Lecturer | 1 | 5% |
Lecturer > Senior Lecturer | 1 | 5% |
Other | 0 | 0% |
Unknown | 1 | 5% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 8 | 42% |
Social Sciences | 4 | 21% |
Design | 3 | 16% |
Economics, Econometrics and Finance | 2 | 11% |
Psychology | 1 | 5% |
Other | 0 | 0% |
Unknown | 1 | 5% |