Narrative Brand Planning

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Narrative Conflict and Implied Value Conflict: An Analysis of Aspects of the Implied Worldview of Richard Morgan’s Altered Carbon (2002) and Hanif Kureishi’s The Body (2002)

Article in Anglia - Zeitschrift für englische Philologie (March 2022)

Zur sozialen Konstruktion von Destination und Marke

Book chapter (January 2022)

Die Marke als Redaktion – Überlegungen zu einer Hybridkategorie in der Markenkommunikation im digitalen Zeitalter

Book chapter (September 2020)

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