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The Intelligent Marketer’s Guide to Data Privacy

Overview of attention for book
Cover of 'The Intelligent Marketer’s Guide to Data Privacy'

Table of Contents

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    Book Overview
  2. Altmetric Badge
    Chapter 1 Customer Data Privacy: Why Every Marketer Should Care
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    Chapter 2 The Psychology of Consumer Privacy
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    Chapter 3 The Changing Privacy Legal Landscape
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    Chapter 4 Big Data’s Marketing Applications and Customer Privacy
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    Chapter 5 Inoculating Against Customer Vulnerability
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    Chapter 6 Privacy Failures and Recovery Strategies
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    Chapter 7 Understanding and Valuing Customer Data
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    Chapter 8 Data Privacy Marketing Audits, Benchmarking, and Metrics
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    Chapter 9 Effective Privacy Marketing Strategies
Attention for Chapter 3: The Changing Privacy Legal Landscape
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Citations

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