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| Chapter title |
Implikationen des Kundenwertmodells für die Industriegüterpraxis
|
|---|---|
| Chapter number | 6 |
| Book title |
Der Kundenwert im Industriegütermarketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2009
|
| DOI | 10.1007/978-3-658-24720-1_6 |
| Book ISBNs |
978-3-65-824719-5, 978-3-65-824720-1
|
| Authors |
Martin Kunschert |