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| Chapter title |
Strategisches Dienstleistungsmarketing
|
|---|---|
| Chapter number | 4 |
| Book title |
Handbuch Dienstleistungsmarketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2019
|
| DOI | 10.1007/978-3-658-17233-6_4 |
| Book ISBNs |
978-3-65-817232-9, 978-3-65-817233-6
|
| Authors |
Manfred Bruhn, Heribert Meffert, Karsten Hadwich |