Handbuch Dienstleistungsmarketing

Overview of attention for book

Cover of 'Handbuch Dienstleistungsmarketing'

Table of Contents

Attention for Chapter 4: Strategisches Dienstleistungsmarketing

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Citations

dimensions_citation: 43 Dimensions

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So far, Dimensions has found 43 publications that cite this research output.

43

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Optimierung des Customer Experience Managements durch die Nutzung von Speech Analytics in der Versicherungsbranche

Article in Zeitschrift für die gesamte Versicherungswissenschaft (January 2024)

Customer-Dominant Logic, Kundendominantes Management als neue Zielgröße im Relationship Marketing

Monograph (January 2024)

Marketing Management in Genossenschaften

Book chapter (November 2023)

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