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Customer Value Generation in Banking

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Attention for Chapter 1: Customers: Unknown Entities!
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Chapter title
Customers: Unknown Entities!
Chapter number 1
Book title
Customer Value Generation in Banking
Published in
Management for Professionals, January 2016
DOI 10.1007/978-3-319-19938-2_1
Book ISBNs
978-3-31-919937-5, 978-3-31-919938-2
Authors

Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau