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| Chapter title |
The New Mechanics of Success: Win-Win Cycles and Client Value Generation
|
|---|---|
| Chapter number | 7 |
| Book title |
Customer Value Generation in Banking
|
| Published in |
Management for Professionals, January 2016
|
| DOI | 10.1007/978-3-319-19938-2_7 |
| Book ISBNs |
978-3-31-919937-5, 978-3-31-919938-2
|
| Authors |
Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau |