How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’

Overview of attention for article published in International Journal of Advertising, May 2019

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So far, Altmetric has seen 3 X posts from 3 X users, with an upper bound of 11,108 followers.

RT @BettinaCornwell: Just noted new research in the International Journal of Advertising @tandfnewsroom : How brand-cause fit shapes real…

05 Nov 2019

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Just noted new research in the International Journal of Advertising @tandfnewsroom : How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’ ... to emphasize their support of women. https://t.co/10kzKsw1iA

05 Nov 2019

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Hey! Look what I helped write! How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’ https://t.co/KJr3oAcquM

31 May 2019

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