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| Chapter title |
The brain’s experience — opening the black box
|
|---|---|
| Chapter number | 8 |
| Book title |
Customer Experience
|
| Published by |
Palgrave Macmillan, London, January 2010
|
| DOI | 10.1057/9780230291775_8 |
| Book ISBNs |
978-1-349-32027-1, 978-0-230-29177-5
|
| Authors |
Colin Shaw, Qaalfa Dibeehi, Steven Walden |