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Mendeley readers
Chapter title |
The Role of Market Segmentation and Target Marketing Strategies to Increase Occupancy Rates and Sales Opportunities of Hotel Enterprises
|
---|---|
Chapter number | 58 |
Book title |
Strategic Innovative Marketing and Tourism
|
Published by |
Springer, Cham, January 2020
|
DOI | 10.1007/978-3-030-36126-6_58 |
Book ISBNs |
978-3-03-036125-9, 978-3-03-036126-6
|
Authors |
Kevser Çınar, Seda Yetimoğlu, Kaplan Uğurlu, Çınar, Kevser, Yetimoğlu, Seda, Uğurlu, Kaplan |
Mendeley readers
The data shown below were compiled from readership statistics for 29 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 29 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 7 | 24% |
Student > Ph. D. Student | 2 | 7% |
Student > Master | 2 | 7% |
Other | 2 | 7% |
Student > Bachelor | 1 | 3% |
Other | 0 | 0% |
Unknown | 15 | 52% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 7 | 24% |
Business, Management and Accounting | 2 | 7% |
Philosophy | 1 | 3% |
Computer Science | 1 | 3% |
Economics, Econometrics and Finance | 1 | 3% |
Other | 1 | 3% |
Unknown | 16 | 55% |