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| Chapter title |
Ein guter Produktname im semantischen Netzwerk: Implizite Methoden zur Namensfindung
|
|---|---|
| Chapter number | 2 |
| Book title |
Neuromarketing in der Praxis
|
| Published by |
Springer Gabler, Wiesbaden, March 2020
|
| DOI | 10.1007/978-3-658-27686-7_2 |
| Book ISBNs |
978-3-65-827685-0, 978-3-65-827686-7
|
| Authors |
Solveigh P. Lingens, Jonathan T. Mall, Lingens, Solveigh P., Mall, Jonathan T. |