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Chapter title |
Maßnahmen und Argumente in der Preisveränderungskommunikation gegenüber Endkunden
|
---|---|
Chapter number | 8 |
Book title |
Preiskommunikation
|
Published by |
Springer Gabler, Wiesbaden, January 2020
|
DOI | 10.1007/978-3-658-28028-4_8 |
Book ISBNs |
978-3-65-828027-7, 978-3-65-828028-4
|
Authors |
Andreas Krämer, Regine Kalka |