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Marketing Intelligent Systems Using Soft Computing

Overview of attention for book
Cover of 'Marketing Intelligent Systems Using Soft Computing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners
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    Chapter 2 Data Mining and Scientific Knowledge: Some Cautions for Scholarly Researchers
  4. Altmetric Badge
    Chapter 3 Observations on Soft Computing in Marketing
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    Chapter 4 Soft Computing Methods in Marketing: Phenomena and Management Problems
  6. Altmetric Badge
    Chapter 5 User-Generated Content: The “Voice of the Customer” in the 21st Century
  7. Altmetric Badge
    Chapter 6 Fuzzy Networks
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    Chapter 7 KDD: Applying in Marketing Practice Using Point of Sale Information
  9. Altmetric Badge
    Chapter 8 Marketing – Sales Interface and the Role of KDD
  10. Altmetric Badge
    Chapter 9 Applying Soft Cluster Analysis Techniques to Customer Interaction Information
  11. Altmetric Badge
    Chapter 10 Marketing Intelligent System for Customer Segmentation
  12. Altmetric Badge
    Chapter 11 Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketing
  13. Altmetric Badge
    Chapter 12 Collective Intelligence in Marketing
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    Chapter 13 Predictive Modeling on Multiple Marketing Objectives Using Evolutionary Computation
  15. Altmetric Badge
    Chapter 14 Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules
  16. Altmetric Badge
    Chapter 15 Fuzzy–Evolutionary Modeling of Customer Behavior for Business Intelligence
  17. Altmetric Badge
    Chapter 16 An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management
  18. Altmetric Badge
    Chapter 17 Direct Marketing Based on a Distributed Intelligent System
  19. Altmetric Badge
    Chapter 18 Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithm
  20. Altmetric Badge
    Chapter 19 Designing Optimal Products: Algorithms and Systems
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    Chapter 20 PRODLINE: Architecture of an Artificial Intelligence Based Marketing Decision Support System for PRODuct LINE Designs
  22. Altmetric Badge
    Chapter 21 A Dempster-Shafer Theory Based Exposition of Probabilistic Reasoning in Consumer Choice
  23. Altmetric Badge
    Chapter 22 Decision Making in Multiagent Web Services Based on Soft Computing
  24. Altmetric Badge
    Chapter 23 Dynamic Price Forecasting in Simultaneous Online Art Auctions
  25. Altmetric Badge
    Chapter 24 Analysing Incomplete Consumer Web Data Using the Classification and Ranking Belief Simplex (Probabilistic Reasoning and Evolutionary Computation)
Attention for Chapter 1: Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners
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Mentioned by

wikipedia
1 Wikipedia page

Citations

dimensions_citation
10 Dimensions

Readers on

mendeley
77 Mendeley
Summary Wikipedia Dimensions citations
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Chapter title
Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners
Chapter number 1
Book title
Marketing Intelligent Systems Using Soft Computing
Published in
Studies in Fuzziness and Soft Computing, January 2010
DOI 10.1007/978-3-642-15606-9_1
Book ISBNs
978-3-64-215605-2, 978-3-64-215606-9
Authors

Berend Wierenga, Wierenga, Berend

Editors

Jorge Casillas, Francisco J. Martínez-López

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 77 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 77 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 17 22%
Student > Bachelor 7 9%
Student > Doctoral Student 6 8%
Researcher 5 6%
Student > Ph. D. Student 4 5%
Other 9 12%
Unknown 29 38%
Readers by discipline Count As %
Business, Management and Accounting 23 30%
Computer Science 8 10%
Engineering 4 5%
Social Sciences 3 4%
Economics, Econometrics and Finance 3 4%
Other 5 6%
Unknown 31 40%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 26 October 2021.
All research outputs
#8,785,110
of 25,992,468 outputs
Outputs from Studies in Fuzziness and Soft Computing
#1
of 1 outputs
Outputs of similar age
#52,204
of 176,164 outputs
Outputs of similar age from Studies in Fuzziness and Soft Computing
#1
of 1 outputs
Altmetric has tracked 25,992,468 research outputs across all sources so far. This one is in the 43rd percentile – i.e., 43% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1 research outputs from this source. They receive a mean Attention Score of 3.0. This one scored the same or higher as 0 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 176,164 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 20th percentile – i.e., 20% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them

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