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Mendeley readers
Chapter title |
An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management
|
---|---|
Chapter number | 16 |
Book title |
Marketing Intelligent Systems Using Soft Computing
|
Published in |
Studies in Fuzziness and Soft Computing, January 2010
|
DOI | 10.1007/978-3-642-15606-9_16 |
Book ISBNs |
978-3-64-215605-2, 978-3-64-215606-9
|
Authors |
Tsuen-Ho Hsu, Yen-Ting Helena Chiu, Jia-Wei Tang |
Editors |
Jorge Casillas, Francisco J. Martínez-López |
Mendeley readers
The data shown below were compiled from readership statistics for 21 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 21 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 4 | 19% |
Student > Master | 4 | 19% |
Lecturer > Senior Lecturer | 2 | 10% |
Student > Doctoral Student | 1 | 5% |
Student > Bachelor | 1 | 5% |
Other | 4 | 19% |
Unknown | 5 | 24% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 9 | 43% |
Engineering | 2 | 10% |
Computer Science | 2 | 10% |
Biochemistry, Genetics and Molecular Biology | 1 | 5% |
Social Sciences | 1 | 5% |
Other | 1 | 5% |
Unknown | 5 | 24% |