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Italian Women's Experiences with American Consumer Culture, 1945–1975

Overview of attention for book
Cover of 'Italian Women's Experiences with American Consumer Culture, 1945–1975'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Italy and the Arrival of Mrs. Consumer
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    Chapter 2 How to Read like Mrs. Consumer: Modernizing and Americanizing the Mondadori Publishing Company’s Magazine Division
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    Chapter 3 How to Shop and Dress like Mrs. Consumer: Rebuilding La Rinascente the American Way
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    Chapter 4 How to Shop, Store, and Cook Food like Mrs. Consumer: The Refrigerator, Women, and the Italian Home
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    Chapter 5 How to Be Beautiful like Mrs. Consumer: American Beauty and Italian Women
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    Chapter 6 The Catholic and Communist Mrs. Consumer
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    Chapter 7 Were They Really Mrs. Consumers?
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    Chapter 8 Conclusion
Attention for Chapter 1: Introduction: Italy and the Arrival of Mrs. Consumer
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