Masstige as a mediator of the relationship between a typical user's image and brand preference
Article in International Journal of Consumer Studies (March 2023)
The most recent citing publications are shown below. View all 4 publications that cite this research output on Dimensions.
Article in International Journal of Consumer Studies (March 2023)
Article in Journal of Brand Management (February 2023)
Article in Journal of Consumer Behaviour (June 2022)