Getting some of that personality: There is an app for that!

Overview of attention for article published in Journal of Consumer Behaviour, September 2020

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Implications for marketers attempting to use branded smartphone apps to influence self‐brand relationships - see the latest research by our Assoc Prof Francois Carrillat and colleague Assoc Prof Sally Rao Hill #DigitalMarketing https://t.co/mgjRaTSZgL

30 Sep 2020

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Study: "Branded smartphone app usage alone is enough to lead consumers to update their personality self‐perceptions in line with the personality of the brand." -- https://t.co/9aZ9yJHmbC

29 Sep 2020

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