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X Demographics
Mendeley readers
| Title |
Ingredient Branding
|
|---|---|
| Published by |
Springer-Verlag Berlin Heidelberg, January 2010
|
| DOI | 10.1007/978-3-642-04214-0 |
| ISBNs |
978-3-64-204213-3, 978-3-64-204214-0, 978-3-64-243818-9
|
| Authors |
Kotler, Philip, Pfoertsch, Waldemar, Philip Kotler, Waldemar Pfoertsch |
X Demographics
The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Egypt | 2 | 50% |
| Japan | 1 | 25% |
| Unknown | 1 | 25% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 3 | 75% |
| Scientists | 1 | 25% |
Mendeley readers
The data shown below were compiled from readership statistics for 227 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Brazil | 3 | 1% |
| Italy | 1 | <1% |
| Indonesia | 1 | <1% |
| India | 1 | <1% |
| Serbia | 1 | <1% |
| Unknown | 220 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 32 | 14% |
| Student > Bachelor | 25 | 11% |
| Student > Ph. D. Student | 23 | 10% |
| Student > Doctoral Student | 15 | 7% |
| Researcher | 11 | 5% |
| Other | 37 | 16% |
| Unknown | 84 | 37% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 74 | 33% |
| Social Sciences | 20 | 9% |
| Engineering | 9 | 4% |
| Arts and Humanities | 7 | 3% |
| Economics, Econometrics and Finance | 6 | 3% |
| Other | 23 | 10% |
| Unknown | 88 | 39% |