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Mendeley readers
| Chapter title |
Basics of Ingredient Branding
|
|---|---|
| Chapter number | 2 |
| Book title |
Ingredient Branding
|
| Published by |
Springer, Berlin, Heidelberg, January 2010
|
| DOI | 10.1007/978-3-642-04214-0_2 |
| Book ISBNs |
978-3-64-204213-3, 978-3-64-204214-0
|
| Authors |
Philip Kotler, Waldemar Pfoertsch, Kotler, Philip, Pfoertsch, Waldemar |
Mendeley readers
The data shown below were compiled from readership statistics for 24 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Bosnia and Herzegovina | 1 | 4% |
| Unknown | 23 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 5 | 21% |
| Student > Ph. D. Student | 4 | 17% |
| Lecturer | 2 | 8% |
| Student > Doctoral Student | 2 | 8% |
| Other | 1 | 4% |
| Other | 4 | 17% |
| Unknown | 6 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 11 | 46% |
| Economics, Econometrics and Finance | 2 | 8% |
| Social Sciences | 2 | 8% |
| Agricultural and Biological Sciences | 1 | 4% |
| Nursing and Health Professions | 1 | 4% |
| Other | 1 | 4% |
| Unknown | 6 | 25% |